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Our Story

We’ve been building product configurators since 2017. First WPConfigurator for WordPress. Now Loomix for Shopify and Evolve 3D for the web.

A sunlit studio desk with a product configurator on a large monitor
A laptop showing a store page with a custom product preview
A calm studio corner with a chair and a laptop

30+

Configurator projects

Shipped for real customers. Mostly 2D.

7 yrs

Building WPConfigurator

From 2017 until we sold it in 2024.

2012

First products

WordPress themes and plugins.

1,500+

People today

use products we build and support.

Sketches of product option flows next to a laptop
Our story

Seven years of configurators.

We’ve made WordPress themes and plugins since 2012. In 2017 we started WPConfigurator, a visual product customizer for WordPress and WooCommerce.

Over seven years we grew it, supported it, and shipped 30+ configurator projects for real customers. Rings. Cars. Gaming controllers. Guitars. Horse saddles. Every product needed different rules, but the same engine underneath.

In 2024 we sold WPConfigurator and started Evolve Hub. Same team, new tools. Loomix brings 2D configurators to Shopify. Evolve 3D takes it to full 3D on any website.

We also run FramerHub for Framer designers, and build QuotaCal with a partner.

Where we’ve worked

Products we’ve made configurable

30+ projects across very different products. Each one taught us something the next one used.

Jewelry

Rings, chains and bracelets.

Automotive

Cars, jeeps and interiors.

Gaming

Controllers and console skins.

Electronics

Custom PCs and phone cases.

Apparel

Jerseys and personalized clothing.

Bags & sneakers

Colors, materials and parts.

Sports & outdoor

Bike stickers and horse saddles.

Music

Guitars, part by part.

Personalized gifts

Text, photo uploads, custom designs.

What we know

What 30+ projects taught us

Options need structure

Groups, layers, defaults. Get this right and almost any product becomes configurable.

Rules and price sell it

Conditional options, live pricing and quotes. That’s what turns a pretty preview into a sale.

The order must be complete

Every choice lands in the cart or quote. Nobody should chase details by email.

Got a product to configure?

We’ve probably seen something like it. Tell us what you sell and we’ll tell you straight if it fits.

Tell us what you sell